Communicating Your Benefits

communicating-benefits

Open enrollment can be a stressful time for employees and employers alike. Studies show that more than one-quarter of employees don’t understand the benefits offered by their company, while one half wish there was a simpler way to enroll. One of the most effective ways to reduce stress and boost enrollment is to clearly communicate what benefits are offered, how to enroll, as well as a timeline for enrollment. Simplifying and clarifying the benefits offered and the enrollment process aids employers and employees, saving time, frustration, and money .

Here are a few ways to communicate with your employees about open enrollment:

Consider Going Digital – Though sometimes it is helpful to have a piece of paper or booklet to flip through, more often than not, you’ll simply be adding yet another piece of paper to your employees’ already-crowded desks. Instead, consider going entirely digital. You can replace letters, posters, and flyers with emails or links to online content. You’ll save money on paper and ink but your employees still have access to the material they need.

Explain Why – Present what benefits are offered along with why they are important and valuable to your employees. In addition, this is an excellent time to promote healthy lifestyles, along with any wellness programs that your company offers.

Explain Changes – Introduce changes in carriers and explain if/why premiums have changed or increased from the prior year. Telling your employees why these changes were made and how it works with their best interests in mind will keep them feeling in the loop.

Utilize Multimedia – By repeating the benefits offered through different mediums, you can ensure that your employees have a greater understanding of the benefits and plans being offered to them, so that they can make the right choice for themselves and their families. Videos and webinars are two excellent ways to communicate benefits, with content available year-round to answer any questions that might arise.